Rihanna goes back to her dark side in the video for her single "What Now", off of her album Unapologetic.
“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” RiRi said. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
Check out the eery visual below
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