Behind the Scenes of Rihanna's "What Now" Video

Rihanna goes back to her dark side in the upcoming video for her single "What Now", off of her album Unapologetic. The behind the scenes video features RiRi, designer Adam Selman, and stylist Mel Ottenberg speaking to viewers and giving them a hint of what to expect in the upcoming video.

“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” RiRi said. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”

The video is set to premiere this Friday (Nov. 15th) on VEVO.

Check out the behind the scenes video below